The Team

Building the future

For your business to thrive in an ever-changing media landscape, you need a company that can handle it all and, more important, one that has actually done it all. We build personal relationships with our clients and are invested in their success. 

Scott Walker
President & Strategy Chief (PR, media, social and digital)

Scott is a former Emmy and Murrow-winning news anchor who left the local news game in 2018 – after 23 years! – to launch Scott Walker Media. 

At Scott Walker Media, Scott’s extensive contacts in the media industry give him an unparalleled advantage. He doesn’t just say he’ll get clients earned media (the free kind!), he gets them earned media. Scott’s expertise lies in media relations/public relations, media training/coaching, branding and brand management, social media management, video production and voiceover. Every business has a story to tell and we make sure our clients tell it the right way.

Scott’s Social Media Boot Camp, which focuses on the proper ways to use social media to avoid being expelled or fired, is extremely popular among elementary schools, high schools, colleges, college athletes, professional athletes and businesses. Scott believes in reaching students in middle school, when they’re first exposed to social media, to help them avoid the many pitfalls they encounter at that difficult age and beyond. Social Media Boot Camp has been presented more than 100 times in the past two years, with audiences ranging from 5th grade to the New Orleans Pelicans. READ MORE

Whitni Schmidt
Vice-President, Media and Branding

An advertising and marketing pro, Whitni also comes from the world of television news. She began her media career in 2008 as an Account Executive at WGNO-TV, where she was a top producer of new business. After four years, Whitni moved to WVUE-TV to take on a similar role, but with more responsibilities.

As an Account Executive, Whitni worked with local businesses to develop TV ad campaigns. From media buys to production, she handled all aspects of her clients’ accounts. In 2015, she left TV news to create Streamline Marketing Solutions, a boutique advertising agency that gave her the opportunity to consider her clients’ best interests first.

Whitni joined Scott Walker Media in 2020 as a Vice-President focusing on Media and Branding strategy, where she continues to put together comprehensive ad packages based upon the unique needs and solutions for each client. Whitni makes sure every client gets the most bang for their buck without pressuring them to spend beyond their comfort level. The advertising and marketing process is simplified for our clients because SWM is the facilitator of all media plans and the point person for all ad-related inquiries.

Ray Herrera
Vice-President, Technology

Ray joined Scott Walker Media in 2018 and brings more than 22 years of experience engineering and developing digital campaigns and solutions for small businesses to large Fortune 500 companies. His proven tactical approach delivers the best product, but also provides a way to measure success. His work has been seen by hundreds of millions. 

Past work over the two decades includes:

  • Bayercare.com
  • Alkaseltzer.com
  • Bayeraspirin.com
  • Midol.com
  • Aleve.com
  • Flintstones.com
  • Ridlice.com

In 2015, Ray was recognized  Mobile Digital Recognition Award for an International group.

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