Screen Shot 2018-09-05 at 10.46.53 PMA man was arrested after crashing his truck into the Dallas studio of FOX4 television and a local marketing firm used what could have been a tragedy as an opportunity. Frozen Fire made a tasteless video and plugged one of its clients. 

An email sent by Frozen Fire’s Director of Client Relations says she’s “glad our favorite news people are all safe” and “our team made a fun video.” THEN, she asks them to share it!

Email and video after the jump.

Screen Shot 2018-09-05 at 10.43.11 PM

And here is the video, at least until it’s deleted:

A Smashing Compliment

Glad to hear our neighbors down the street from our Dallas office are ok after the incident this morning. Thanks to our customer 100X NATION for supplying the hat so we could send FOX 4 News this message.​

Posted by Frozen Fire on Wednesday, September 5, 2018

Frozen Fire’s Facebook page describes the people at the firm as “skilled marketers who know results — not actions — speak louder than words.”

These “results” are debatable and the words are speaking quite loudly.